Birmingham, UK: The 2012 Focus on Imaging show will give UK consumers their first chance to see and try the highly anticipated Fujifilm X-Pro1 - along with the wider FinePix spring range of cameras.

The stand will be showcasing the coveted X Series range: the X100, X10, X-S1 and X-Pro1. Since the launch of the X100 in April last year, Fujifilm's  X Series has been  extended to include on the X10 featuring a manual zoom, the X-S1 with its impressive 26x optical zoom and is now launching the long-awaited X-Pro1 with interchangeable lenses.

As a further highlight, Fujifilm has been working with 3 photographers who will be discussing their early experiences of using pre-production models of the X-Pro 1, at a series of presentations held throughout the show.  At 11am, 2pm and 4pm on Sunday to Tuesday, one of three photographers: David Cleland, Andy Fallon and Justin Leighton will showcase their very different styles of work at the Fujifilm stand.  The photographers will be describing their reactions to the X-Pro1 as well as being on hand to speak with attendees about working in their respective field of photography.

Sunday 4th March – David Cleland

Today at the Fujifilm stand, professional photographer and educator David Cleland will be talking about Fujifilm's new X-Pro1. David has been using a pre-production sample of the camera for his landscape photography work in Northern Ireland.  He will be conducting three 15 minute talks followed by Q&A sessions at 11am, 2pm and 4pm.

Monday 5th March – Andy Fallon

Today at the Fujifilm stand, professional photographer and mentor Andy Fallon will be talking about Fujifilm's new X-Pro1. Andy is a music and portrait photographer who has been using a pre-production sample of the camera to shoot material for 'Soho Heroes', a project he is working on with writer Tim Arnold. He will be conducting three 15 minute talks followed by Q&A sessions at 11am, 2pm and 4pm.

Tuesday 6th March – Justin Leighton

Professional photographer Justin Leighton will be talking about Fujifilm's new X-Pro1. Justin is a freelance photographer for BBC's Top Gear, who has been road-testing a pre-production sample of the camera on a shoot in Sweden. He will be conducting three 15 minute talks on the camera followed by Q&A sessions at 11am, 2pm and 4pm.